RonaldMcHummer

RonaldMcHummer

Posted On: September 11, 2006
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A website called RonaldMcHummer.com was created to protest the Hummer toys McDonald’s gives away with Happy Meals. The site has a “Sign-O-Matic” service that lets you add any text to a McDonald’s sign. McDonald’s often emphasizes its “long-standing global commitment to environmental protection and leadership”. So why did they give away 42 million toy Hummers in Happy Meals? The fast-food chain that helped make our kids the fattest on Earth cut a deal with General Motors to sell future car buyers on the fun of driving a supersized, smog-spewing, gas-guzzling SUV originally built for the military. Use the Ronald McHummer Sign-O-Matic to say what you think of this misguided marketing marriage.

www.ronaldmchummer.com