Random Magazine - New Media Art / E-Culture » logo https://www.random-magazine.net Random links about Art & Technology Fri, 23 Oct 2026 09:17:59 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 Contemporary Emblems https://www.random-magazine.net/2006/05/contemporary-emblems/ https://www.random-magazine.net/2006/05/contemporary-emblems/#comments Fri, 26 May 2006 19:58:03 +0000 vtanni http://www.random-magazine.net/?p=1216 Mauro Ceolin‘s latest project, Contemporary Emblems, is a series of insigna that playfully mix videogame icons with other popular culture references. The result is an imaginary logo that speaks only to the cognoscenti. The irresistible rise of reputation systems in the age of massive user-generated content requires new hierarchies, thus new insignia, symbols, and emblems. This proliferation is not to be feared, but to be welcomed as it celebrates the mass production of uniqueness.
Agent provocateur Mauro Ceolin is clearly amused by the didactic intent of the emblem. After all, he offers a tongue-in-cheek criticism of the military-entertainment complex that shapes the contemporary imaginaries, from cinema to digital media. Hence the abundance of [images of] guns, shields, and weapons [Boom! Headshot].
Ceolin, a logo-factory disguised as an artist, chronicles the rise of invisible and visible companies ruling our very existence. In fact, insignia are conventionally used as emblems of a specific or general authority.
(Matteo Bittanti, San Francisco, May 2006)

www.rgbproject.com

]]> https://www.random-magazine.net/2006/05/contemporary-emblems/feed/ 0 iMagine https://www.random-magazine.net/2006/05/imagine/ https://www.random-magazine.net/2006/05/imagine/#comments Thu, 04 May 2006 22:29:32 +0000 vtanni http://www.random-magazine.net/?p=1257 iMagine wants to be a ludic reflection about overwhelming and overflowing images, it is based on the collaborative mechanics of the Net and freely inspired by René Magritte‘s works. The logos of our symbolic system, manipulated and controlled by an elite and not by the whole community, are defined by processes and choices based on marketing techniques and determined by the need to make profit.
Symbols, or, as Barthes calls them, logotechnics, that derive from this logical process impose a one-way relationship with the imaginary sphere of every individual, whose only role becomes that of consuming the cultural element through the good/medium that conveys the message. The symbolic relations crystallize the chain of meaning that constitutes the base of the whole system.

iMagine is an image search engine based on a double action:

1. De-automatization > this mechanism allows users to regain a symbol that belongs to the collective media imaginary and to put it in a database, with some information related (TItle, Category, Keywords), so that it will be possible to create a new cultural context for a well-known symbol. The name iMagine comes from the imaginative effort that the user must do when he/she records his/her image
2. Search > the search allows users to look for images in the database. The recording action allows the change of the mechanism of query/result of the search engine, that will provide only image with a new context, depending on the user’s query. The gap between the expected result and the actual one is the starting point to build up new meanings and new correlations based on the new images produced.

Call to active partecipation to the web-based project
iMagine > a ludic reflection about mainstream imaginary*
by the imaginary art group Les Liens Invisibles
http://imagine.lesliensinvisibles.org

]]> https://www.random-magazine.net/2006/05/imagine/feed/ 0 Google Logo Maker https://www.random-magazine.net/2005/07/google-logo-maker/ https://www.random-magazine.net/2005/07/google-logo-maker/#comments Wed, 27 Jul 2005 20:46:02 +0000 vtanni http://www.random-magazine.net/?p=2297

Stanchi di vedere sempre la pagina di Google con la stessa faccia? Per i maniaci del motore di ricerca più usato nel mondo, c’è un simpatico sito che permette di creare con il proprio nome un logo alla Google. Logogle, infatti, genera i marchi del noto motore di ricerca immediatamente e automaticamente, cosœ che in pochi secondi si può ottenere un qualsiasi nome o frase breve in perfetto stile Google.
Non si possono però usare tutti i caratteri: ad esempio apostrofo e under score non funzionano.

(licia mandrioli)

www.logogle.com

]]> https://www.random-magazine.net/2005/07/google-logo-maker/feed/ 0 Logoagogo! https://www.random-magazine.net/2004/02/logoagogo/ https://www.random-magazine.net/2004/02/logoagogo/#comments Mon, 02 Feb 2004 09:57:13 +0000 vtanni http://www.random-magazine.net/?p=4213 Ogni anno in tutto il mondo società rendono i propri loghi orfani a causa di cinici restyling che non tengono conto del valore emblematico, affettivo e funzionale che tali vettori hanno orgogliosamente ricoperto durante la loro carriera. Logoagogo! del collettivo BigBrandArts si propone così di essere il primo ufficio di (ri)collocamento per brand.
Pensato per trovare nuovi padroncini a quei marchi che con la loro innata capacità di spostare il segno in significato passano spesso imperturbabilmente da mitologia industriale a sociale, il sito, in una veste grafica e contenutistica minimale, ci espone i vari servizi offerti, facendo così riaffiorare concettualmente la giungla di segni che ci avvolge. E ribaltando con sottile e abile ironia la complessa sproporzione che esiste tra l’uomo e il sistema degli delle merci.

(luca bertini)

Links
Logoagogo!
archivio di loghi
Guerrigliamarketing – rottamare il logo
Re-Branding

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